Checkpoint Marketing Pricing
Our pricing is tailored specifically for your law firm to ensure a perfect fit
We want our marketing solutions for law firms to be affordable, no matter how large or small your practice is. It is our goal to ensure that you have the tools you need to maximize your top of mind awareness and generate leads in addition to solidifying your position as a trusted advisor through quality content and professional branding.
So how much do our integrated content marketing solutions cost? The answer depends on which package will best serve your unique needs. And since every law firm is different, we hope that you can understand why we can’t publish a very long list of generic prices.
But that doesn’t mean that we aren’t eager to give you a quote.
We offer comprehensive marketing and communication solutions in a variety of package options. So many options, in fact, that we need to know a bit more about your particular business and needs before we could begin to make some recommendations, much less quote a specific price.
Here is what we suggest: Browse through this website, and if you think we may have the right solutions to meet your needs, then give us a call or fill out the form on this page. Once you do, we’ll contact you to schedule a virtual meeting at your convenience.
During that initial brief meeting, we will discuss your growth goals, your current marketing strategy, and what you hope to accomplish. We will also answer any questions you may have. We promise that we won’t dive right into a sales pitch – we will just offer courteous, honest answers to your questions and have a frank discussion about your business. We will listen to you and then, if and only if it makes sense to do so, we will put together a package of recommended solutions to meet your marketing, business development and lead generation needs.
We look forward to talking with you. So let’s get started. Fill out the form today. —————————–>>>
OUR CLIENTS SAY IT BEST:
There are many pros and cons in the newsletter debate, and you owe it to yourself and your firm to take the time to research your options… Our partners took a deep breath and signed on with Checkpoint at a time when we needed to take our marketing program to a higher level. It is more than just an e-newsletter. It is an entire system that, as you increase your understanding and use of it, will guide your marketing program naturally to the most effective ways to market to your prospects and cross-sell to your clients.
The newsletter is the iceberg tip. The database system that comes with it is the engine that makes it possible to send extremely targeted e-newsletters and promotional “Email Radars” to very specific groups of clients. We have sent targeted messages to as few as 25 people and as many to 5,000 or more, depending upon the services we are talking about and the industry we are working in. We also promote seminars and webinars. We use the registration platform to track our registrants and gauge their interest.
The professionally written articles can be saviors during a busy month, or they can be a stepping off point for staff who want to write but just need a start. The articles can be manipulated and personalized as much as needed, or we have the option of using the content as-is.
The system’s open reports and click activity reports give us a window into the minds of our readers. For example, if we are meeting with a prospect, we can see what topics he has been thinking about before the appointment, and we can direct the conversation. We gain even more value from posting the article links to social media, on our website, and even in private emails to clients whom we can see may not have opened an article they should have.
There are many more facets to the system, and it continues to become even more robust as the general marketing environment changes.
As for the cost of any e-newsletter, your firm’s leadership would hopefully come to understand there is value to using a tool that will provide a solid foundation and direction for your marketing program, and now is the best time to start. Also, if you track your results by recording new business leads generated over time, you’ll see that new revenue gained will more than offset the cost.
It was a very big deal for our firm to start generating an e-newsletter, but we chose to embrace the change and run with it. We have never regretted it.”
— Cheryl Smyers, Marketing Manager, Stambaugh Ness