Reach more prospects with integrated social tools
Your law firm has social media pages on Facebook, LinkedIn and Twitter, but you’re not sure what kind of content your fans and followers will be interested in, other than babies, puppies and kittens.
A popular rule of thumb for successful and engaging business social media pages is to share mostly “social” content (80%), a good amount of educational/informative/thought-provoking content (15%), and the occasional sales-oriented content (5%). Regularly sharing quality content via social media is an excellent way to increase online visibility, position your company as a thought leader and build relationships that can lead to new business.
The purpose of social media for business is to actively engage in conversations, develop and nurture relationships, and establish credibility. All of these activities lead to the potential for more business, opening the door to new opportunities and helping you identify needs that must be met.
Sharing your email newsletter content is easy
With just one click, you can quickly post your own custom content or any of the articles from your standard law content categories, niche content, timely opportunity articles or video articles that you published in your Checkpoint email newsletter to any or all of your social media pages.
And so can your subscribers!
Consider the extended reach and increased visibility that your firm could receive when your loyal subscribers also utilize the one-click social media integration from your email newsletter – they can post your firm’s articles, announcements, seminar invitations and other notifications on their own social media profiles and greatly increase your credibility and accessibility.
Increase your prospect pool with more fans and followers
Your Checkpoint Marketing email newsletter also includes links to your firm’s social media pages built right into the template. Every time you launch your newsletter, you ostensibly invite your subscribers to connect with you on your social media networks. Feel free to add one of our social media banners (included with your subscription) or upload your own banner to promote your social media pages even more.